The motto of our lives needs to be to keep trying and to embrace change. We need to have attitude of never giving up, and if we do that, everything can be achieved.
One of India's largest writing instrument brands Luxor has announced its exclusive partnership with Schneider Pen, Germany to launch a new portfolio of innovative and high-performance writing instruments in India.
Luxor has appointed Virat Kohli as new brand ambassador. Luxor, has unveiled a new brand film ahead of ICC Cricket World Cup 2023, featuring their new brand ambassador, cricketer Virat Kohli.The film showcases Luxor Schneider LX MAX pen, first brand launch as part of Luxor Schneider partnership, signed earlier this year.
Writing instruments major Luxor aims at becoming a Rs 1000 crore company in the next 3-5 years and to grow its market share from current 22 per cent to 30 per cent in its operating industry segments, said Pooja Jain Gupta, Managing Director of company in an interview with Sangeetha G.